Manutan Group unveils its ambitions for 2036, driven by a new identity

Manutan Group is entering a new chapter in its history and is setting out a clear ambition: to reinvent B2B commerce for a Better World. With 25 subsidiaries operating across 17 European countries and more than 2,400 employees, the Group draws on strong expertise, distinctive cultures and in-depth knowledge of its markets.

A shared direction to move faster and further

This plan is based on a simple conviction: B2B commerce can do better.

Better support businesses, the education sector and local authorities. Better respond to the transformations taking place across professions. Better reconcile performance and responsibility.

This vision translates into five ambitions:

• A Group with a positive impact
• The alliance of people and technology
• An agile, learning organisation
• A leading reference in each of its markets
• A long-term growth strategy

Manutan Group, a brand that connects

This launch is accompanied by the creation of the Manutan Group brand, which now brings together all the brands in the portfolio. Its purpose is to make more visible what unites them: a shared vision, common values and a collective ambition. It makes our reality tangible: behind every brand lies the strength of a European Group capable of bringing together complementary expertise, innovating at scale and providing long-term support to organisations in their projects.

An identity that reflects the way we act

Manutan Group’s new identity expresses the union of three forces: technology, people and responsibility.

The logo embodies this coming together. Its gradient evokes the collective movement and energy that flow between the Group’s countries, professions, brands and talents.

With its transformation plan, Manutan Group is choosing to advance B2B commerce by bringing its ecosystem along with it.
Step by step.
Together.
With high standards.
Doing Better. Every Day.