Collaborate to develop innovative solutions

Innovation cannot be mandated. It is built collaboratively, closely aligned with real-world applications. 
Start-ups, partners, experts: we test, experiment with, and roll out solutions right on the ground.
Our goal is clear: to quickly turn ideas into concrete solutions that benefit both our clients and our teams.

We move forward by testing ideas against operational constraints and the challenges of everyday life.

Our acceleration program for B2B start-ups, Moov’with Manutan, and our event for suppliers, Xperiment, are concrete examples of how we innovate collectively and in close alignment with real-world needs.

An ecosystem that drives innovation

We have chosen a structured, open approach to innovation.
Startups, technology partners and suppliers: each brings complementary expertise to address specific challenges.
This approach allows us to identify the right solutions more quickly and integrate them effectively into our operations.

The result: enhanced capacity for action and solutions that are immediately operational.

Innovating with our partners

We work with an ecosystem of partners to test, enhance and deploy solutions. 
By testing, co-developing, and deploying together, we accelerate the journey from idea to impact.

Goal: to accelerate innovation and create sustainable value.

Collaborating with start-ups

We identify and support high-potential B2B start-ups. 
Through Moov’with Manutan, a start-up support program launched in partnership with Moovjee, we support four startups each year. 
They gain access to our experts, our data, and our testing ground.

The result: solutions that are quickly put to the test in the real world.

Field testing

We test solutions under real-world conditions. 
Our European campus serves as a testing ground for prototypes, pilot projects and user tests. Since 2021, we’ve launched 15 pilot projects with start-ups.

The result: the ability to quickly validate the effectiveness of these solutions.

Relying on technology partners

We are expanding our capabilities through partnerships with technology providers. Digital platforms, analytics tools and logistics solutions: these collaborations complement our in-house expertise and accelerate the integration of innovations.

The result: more robust and high-performing solutions.

Co-develop with our ecosystem

We collaborate closely with our business partners and suppliers. 
Developing our own brands, integrating secondhand goods and improving transparency regarding the product’s environmental impact: these advancements are achieved collectively.

The result: offerings that are more appropriate and better aligned with market expectations.

Fostering a culture of open innovation

Innovation flows through every level of the Group. 
We connect our ecosystem to foster the development of useful solutions. At our European event, XPERIMENT, more than 50 partner vendors showcase their solutions in real-world conditions and meet with our teams and customers.

The result: a collective momentum that accelerates transformation.

Innovation we build together

We do not believe in isolated innovation or in breakthroughs that are disconnected from reality.
We believe in sharing ideas, embracing experimentation and challenging each other's thinking.

By combining our expertise and testing our ideas in the field, we develop useful, proven and immediately applicable solutions.

Because value is created through collaboration and over the long term.

Further reading