A model
high-performing and responsible B2B business model

With more than 850,000 product listings and 13 logistics hubs across Europe, the Manutan Group has developed a B2B business model based on industry expertise, close customer relationships, and a high-performance European logistics infrastructure. Every day, the Group supports businesses, the public sector, and the education sector with their professional purchasing needs.

At the intersection of digital technology and human relationships, our model simplifies the purchasing process, supports decision-making, and creates lasting value for all of our stakeholders.

Much more than just a distributor

We don't just provide products.

We select products based on B2B compliance criteria.
We analyse organisations’ procurement performance.
We recommend products tailored to their needs.
We optimise procurement strategies.

A forward-looking B2B e-commerce platform

We invest in high-performance digital platforms and advanced e-procurement tools.

Technology is a tool.
Not an end in itself.

It simplifies processes.
It ensures sound decision-making.
It enhances sustainable performance.

By combining digitalization, collective intelligence, operational excellence, and CSR, we are building a more useful and resilient model.

Our Mission: To Simplify the Shopping Experience

Every day, we support our clients in the private, public, and education sectors with a twofold goal: operational performance and controlled impact.
Every interaction is a unique moment.
Every order is an opportunity to create value.

Understanding organisations' business needs

We analyze your needs to offer solutions tailored to your specific uses and professional environments.

Structuring a product and service offering tailored to B2B challenges

We select a wide range of products and services, which are evaluated to ensure quality, reliability, and performance.

Incorporate responsibility into the selection criteria for our offering

We establish CSR criteria when selecting our products, and we also incorporate circularity into our business model through the reuse, repair, and recycling of equipment.

Securing Procurement Processes

We enhance the reliability of supply chains through logistics and digital solutions designed to ensure continuity and efficiency.

Ensure a seamless and personalized experience for our customers

We develop platforms and services that simplify your shopping and provide you with an experience tailored to your needs.

Efficient European Logistics

Our model is based on a robust, integrated logistics organisation.
This infrastructure ensures availability, reliability, and service continuity worldwide.
It is evolving toward more sustainable solutions, optimising logistics flows and reducing our environmental footprint.

220,000m²

storage area

13

logistics hubs in Europe

15,000

orders shipped per day

Delivery

within 24 or 48 hours

Two divisions to support organisations

A structured portfolio of brands designed to meet specific business needs with dedicated expertise.

Enterprises

A generalist and specialists:
Manutan, Rapid Racking, Kruizinga and IronmongeryDirect

Local Authorities & Education

A centre of expertise in education, pedagogy and sports:
Casal Sport, Findel, Manutan Collectivités, Pichon

Our Value Chain to Support Your Purchases

Further reading