Marketing Manager- International & Trade
Responsibilities and missions
We’re Hiring: Marketing Manager (Based in Hyde (Greater Manchester) or Nottingham, hybrid working, international education sector, commercially focussed role)
We are looking for an experienced and ambitious Marketing Manager to lead marketing activity across our International Schools and Trade portfolios. Reporting to the Senior Marketing Manager, you’ll play a pivotal role in driving brand growth, improving customer engagement, and delivering effective, insight‑led campaigns that make a real impact.
This is an exciting opportunity to join a high‑energy team working collaboratively across the business and externally, helping to shape the future of Findel’s global presence.
You will design and deliver a brand‑focused marketing programme aimed at retaining and growing our international customer base. You’ll lead demand‑driving activities, campaign planning, ABM/CRM initiatives and event presence across key international market, always championing the customer and their needs.
What You’ll Do
- Lead and support growth plans across International Schools and Trade, developing campaigns that drive brand awareness, customer acquisition and retention.
- Develop and deliver customer engagement plans, ABM/CRM strategies and targeted demand‑generation activity.
- Manage end‑to‑end marketing campaigns from brief through to evaluation, using insight to optimise performance.
- Oversee Findel’s international presence at major events such as the Nuremberg Toy Fair and global school conferences.
- Build strong cross‑functional relationships, notably with the International Sales Team, to ensure aligned, effective execution of marketing plans.
- Track and manage marketing budgets, ensuring activity is measurable and delivers strong ROI.
- Stay informed on market trends, competitor activity and customer insights to identify opportunities for growth.
- Manage and nurture international partnerships, distributors and membership associations to elevate the Findel International brand.
Qualities and skills needed
What You’ll Bring
- Degree level or CIM qualification or equivalent experience.
- Previous experience in an international marketing role, ideally within the education sector although this is not essential.
- Relevant experience 4 years+ preferably including a mix of traditional and non-traditional marketing.
- Experience of CRM and campaign planning.
- Experience of budget management and tracking.
- Great communicator, confident in building strong relationships with stakeholders.
- Strong project management and time management skills.
- Demonstrate passion for the customer
- Creative, high energy, innovative, proactive and resourceful.
- Driven, with the ability to work under own initiative, with an eye for detail.
- A full UK driving licence and willingness to travel to Findel sites and for customer engagement.
- Able to travel internationally (ca. 4 weeks per year).
Language(s)
English
Location
Uk Based